I think the idea is that this happens beyond the power of advertising, the idea is to gather as many people of different races and show them what we are doing in order to achieve and feedback from all sides.
My proposal is to do a teaser campaign type, ie, make a chart which displayed only the logo and an invitation to a certain place, date and time, and paste it everywhere in college. So many people achieve through its uncertainty, join us on launch day, that I would do in the auditorium of the building C2. This dynamic day will present our community blog.
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