Bella Agency Danielle Crawley

PASTE THE THREE


PASTE THE CRY is a website designed by students at UNAB advertising.
Here you will find different sections all relate to today's advertising. Sections interviews Desca advertisers, real campaigns, non-traditional media, competitions, talks, among many others.
PASTE THE CRY is a space for conversation and exchanges of views where nothing will go unnoticed and everything will be highlighted. It's high voltage advertising we've created to make noise in the advertising environment.
I invite you to visit our site and participate in her www.pegaelgrito.cl

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CRY AGAIN

are already plastered all over posters promoting the return of "Three" . The poster shows the picture is specifically in the Netherlands with Carlos Antunez. But out of this place ... are plastered everywhere. Put the eye and will realize that spending more than 3 blocks without seeing one!
is important to note that since he announced the news of this spectacular return has causaudo a huge stir, and there are more than 3,000 tickets sold.
The event will be held at Arena Santiago day 7 July at 21 hrs.

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KITESURF

Kitesurfing is a sport that was released early in the new millennium. The creation of this is disputed by the Americans and French, who in the 80's trying to merge with parapente.Pero skiing from the new millennium, the kite became the new sensation of water sport, which is a sport already well known in many countries.
In Chile this sport is practiced in the Dam Lo Ovalle, Santo Domingo, among others.
But by far the place is top-rated in the world for this sport, is in Venezuela Margarita Island, a beach called El Yaque. A couple of years ago I had the opportunity to be there, is impressive. It is a popular beach resort of which the premises are responsible for getting everything ready for anyone to learn as much as windsurf kitesurfing. The greatest risk of Kite are the inputs and outputs of the sea, because it is a sport that depends entirely on the wind, it may surprise the athlete, lifting up to 20 meters and dropping to the ground.
Find out more about the sport clik here .
Chilean page on the kite is www.kitesurf.cl

photo taken from google

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MOVISTAR


Date: June 10
Place: Simón Bolívar Américo Vespucio
Time: 11: 00 to 14:00

This weekend began promoting global. To communicate the gift that is for the purchase of equipment or plan, the brand made a leafleting (using promoters) and a couple of football players, who dominate the ball while cars are waiting for the green light.

The use of these items is quite attractive and allows one to associate football with the brand, reinforcing the promotion with an explanatory flyer.

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PEUGEOT STREET STYLE SKATEBOARD

Something to recreate the mind and enjoy.

Admittedly, Peugeot has taken very good campñas recent years!

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On Wednesday, June 21 marks the World Day Skateboard!!
This is the 4 years to celebrate this day worldwide, which has a single goal: that all the riders out to enjoy their favorite sport. This event sees all skaters and companies related to this sport.
This is a global event that brings together more than 20 countries with more than 80,000 skaters. They believe that this year will further assistance!
In Chile, this year, will meet at the Parque Bustamante after 14 hrs.

More information here

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WORLD DAY LAUNCH OF COMMUNITY BLOG

I think the idea is that this happens beyond the power of advertising, the idea is to gather as many people of different races and show them what we are doing in order to achieve and feedback from all sides.

My proposal is to do a teaser campaign type, ie, make a chart which displayed only the logo and an invitation to a certain place, date and time, and paste it everywhere in college. So many people achieve through its uncertainty, join us on launch day, that I would do in the auditorium of the building C2. This dynamic day will present our community blog.

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JACK JOHNSON - TAYLOR STREET ADVERTISING

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My section will address all matters relating to advertising on public roads. I want to show what happens in Santiago about this now and when possible, bring material from different regions of the country and abroad, as I did on a previous occasion. Everyday
go around many districts of Santiago, not all but several. So what I'm doing is hanging out with my camera everywhere to capture new and exciting campaigns, show them and the idea is that think about it so we can create an interesting feedback. Comment of the notice, if they like it or not, why, why think of the location where you are, if you've seen elsewhere, if they are aware of the campaign, etc.
As everyone in the course we have different issues that we are covering, I want to make comments about what I think each post to publish and invite them to come to my blog and create a feedback for them and for me.

On the other hand I think a good title and a Busne criticism or comment on my part, can be a great attraction for others.
My main reference will be the street, and if you leave something interesting in the newspaper regarding the advertising in public, I will have comments regarding this.

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Photo: courtesy of Billabong

Diego Medina, Chilean surfer, won the prize "Billabong XXL Monster Paddle Award. This is a prize that is awarded the international Billabong surfers who ran the biggest wave in 2005 around the world. The hard part of this award is only given to the surfer who runs the biggest wave without the help of jet skis, that is, have to catch the wave just paddling!
This wave, which gave him the opportunity to Diego to win the award, left Punta de Lobos in the May 11, 2005. Day in which there were 3 surfers in the water: Ramon Navarro and Cristian Merello Diego Medina. The latter was at the time and precise location necessary to win the most important Reconnaissance had a Chilean surfer in history.

For more information you click here

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BILLABONG XXL EXTREME SPORTS

I want to tell that life has given me the pleasure to meet many people who practice different disciplines extreme sports. Since I had this encounter, I've been thrilled by this kind of sports.

I am a faithful practitioner of all extreme sports but if I practice snowboarding (I consider myself still a learner) and I've been making an attempt to surf. And I confessed by the latter has been quite frustrating ... pucha it costs!

But despite not practicing all, I have the ability to be aware of what happens in different disciplines and enjoy being a spectator.

I also had experience in the glider, which was amazing despite all the scars I have on the legs are caused by this.

So every week, I'll show different disiplinas and news, interviews or comments about this. I hope you enjoy like me!

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This was the summer of 2005 in Mexico City. Walking through the streets toward the civic center I found this.

I found it great, do you think?

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CREATIVITY IN MEXICO REMARKABLE LARGE OVERPOPULATION

This picture is from Amerigo Vespucci to El Salto. Starting the Pyramid.

I am one of those people who spend every day in this place, and I even dare say that sometimes more than once a day. I live in Huechuraba 7 years ago and settled imprecionante as the Pyramid of advertising billboards. And this can be seen, going both north and south.

recently teamed an article in the newspaper El Mercurio talking about it. "... According to the concession contracts, in any urban highway billboards can be. However, as the fiscal belt, ie the public arena where the highway extends several feet beyond the track by their sides, same address of Transportation is responsible for delivering permits for billboards that now monopolize the sides of the highway Americo Vespucio Norte, particularly in the emerging Huechuraba. This has become an excellent deal for everyone, especially for this community, which is responsible for collecting fees for advertising permits. This community has no ordinance that restricts advertising on its main avenues ... "
¿Anybody can say they've done all this time with that money??

Beyond that, I would I can confirm that at least 1 time a week there is an accident in the Pyramid, some more serious than others, but they do exist. Do not be a cause of this accident that causes so much distraction gigantografía?

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Today during my tour of Santiago saw a tall fence Impatica that I was impressed when I saw it. This is a campaign that is doing Esso On The Run. It's a huge coffee cup that smoke, as if hot ... ready to take it. And with the cold that did not know I got the urge to take a warm cup of coffee! As noted it is a winter season!
walked with my camera, but unfortunately not reached to take a picture because I was in one of these "new roads" and it was impossible to stop.
As I continued my journey I was struck by something else ... smog! So I wondered, why pollute the smoke coming out rate? If so, should not someone do something for our community and to ban something? This is work for the house to find out if indeed contaminated or not.

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In my opinion, this being a project blog as we as students progress and Advertising UNAB, we should focus on this very thing. In opening a space for debate to the "world" based on our opinions and future advertisers. To invite all people to expose themselves freely and to receive new views of both the advertising world as elsewhere. I think here is the fun, to debate with people of different areas, to rescue what everyone seems interesting about these new views.

A possible name for our project is to identify FREEWALKING. The intention is to make each of us can feel identified with the name. Freealking speaks, as he says, the walk freely. Each of us has his life and you know more or less where you go, now, how it gets to where you want to ... That is the Freewalking, each in its own way.
Other names that come to mind is PIENSACREAHABLA, referring to basic concepts that we try every day to make our ideas afloat. INXTINT, making clear that they are often nuetras instincts that lead us to great things, and to also make the big mistakes of our lives. I think the instinct has always been a double edged sword. And finally DONTSTOP ... should not ever stop. Advertising is something you do not loose apacionada and more. Besides we see it as a limitless ... limits are the enemies of advertising!

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New Project "Strategic Resilience"

The resilience comes to anticipate and adapt to different situations changing long-term, in order to achieve the main objectives. Trying to change before the competition, ie, worry about being aware of the changes to take advantage of this situation positively.

Source: (Harvard Business Review, September. 2003)

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COMMENTS ON THE SPEECH OF STEVE JOBS

"They have to find what you love"


Connect the Dots
I think the most important thing in life is to trust yourself, if you do not have faith is very hard for people around you feel it for you. You have to trust you and be sure the decisions made along the way and always make the best of each consequence. It is very difficult to draw the positive of a negative situation, but as time passes it is made known by itself. Must not stretch never die, life always offers new opportunities. Just have to be alert not to let them pass!


ON LOVE AND LOSS
When you passionately love something or someone then you have to fight for it, you have to set goals and objectives, a clear horizon, never out of sight.
As the years go by, we realize that life holds many things which are not all pleasant or easy to relate to, but when we have a clear goal in our life and something that really excites us is to move forward and achieve whatever.
As Steve Jobs said "The only way to do great work is to love what they do." DEATH


In life one has to be authentic, differentiated from others, set a standard that defines unique as individuals. Do not get carried away by what others say, but rely on their own criteria address the different situations that arise in life. This must happen now, because you never know when it's time to leave this world.
I've always had the feeling that I will die young, I feel my life I lived in a hurry, I have to do today and not tomorrow. If this were to happen, I want to tell everyone I know that my last wish is to cremate me and throw my ashes in the Mirasol, in "La Playa del Cura."

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"CC" Close Caption TV

This whole issue of communication through the new blog has led me to make a discovery today. Reading the bloggs of my colleagues, I noticed they were talking about the news that featured a symbol "CC" and say it means Creatives Commons. I hope not to be wrong, but the acronym means "Close Caption."

"The Close Caption (hidden text) is a system to incorporate into the television signal, all information transmitted in sound shape, with the appearance of a box with subtitles, thus facilitating hearing impaired viewers access to more complete information "(Google)

I leave then I found a story about this:

Wednesday November 9, 2005

Newscasts central TVN and Canal 13 have subtitles since Thursday

Since the transmission on Thursday November 10 close caption system will begin to be used by the news "Teletrece" and "24 hours".
From 21:00 Thursday, November 10 "Teletrece" and "24 Hours" will be the first news of the country that will have the system real-time subtitle known as Closed Caption (CC), which allow hearing impaired to access the information content of the program.

The Wednesday night the driver of the central news from Channel 13, Mauricio Hofmann, lead a campaign to promote the mechanism of subtitling.

In a statement, the Catholic station announced that the screen will display the logo with the initials CC, while the details of your application will be published in www.canal13.cl If

want to continue reading this news comes here.

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Taxis


This is a new medium that is being implemented in Argentina, in all taxis. What you see is the pilot's head from behind.

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Auto Le Sancy

Already at this stage is not new, but not long ago the idea of \u200b\u200bstamping the record with a mark.

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USB Roll with nontraditional media


this is amazing.
The creative genius of Random International a group of German and English designers based in London, invented ROLLER PRINTING! called PixelRoller and it is a creative tool that paints pixels, ie, that lets you print digital data (both text and images) over large areas.

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is this poster on the streets of Mumbai, until 1995 known as Bombay, India.
has stuck a sticker on a mirror that is playing a real-size car, at a height that makes it appear to people when they pass in front, who are sitting inside the car.
The advertiser is the HSBC bank and the slogan "Stop dreaming. Start Investing "(Leave dreaming. Begins to invest). The idea has been developed by the local agency Advetising Contract, part of the WPP .

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What is Creative Commons?

Creative Commons is a nonprofit organization that aims to reduce legal barriers to creativity through a model of flexible copyright, which is based on the framework of existing copyright. This new model offers alternatives for creative people to share their work freely and safely.

was founded by Lawrence Lessig, law professor at Stanford University who studies the phenomena social and cultural aspects of cyberspace.

This organization's main objective is to offer licenses that facilitate the distribution and use of content. These licenses help preserve the copyrights and invited to use their work under the scheme of "some rights reserved". The author is one who, in a free, decide under what parameters allows the use of their works.
To facilitate the use of these licenses, it also created a graphic to the artist and common user can easily understand the terms of such licenses. At the same time provides a set of tools that allow (only the machines connected to the network) know the parameters of the licenses under which authorizes the use of content.

Although the licenses were originally written in English, as time has gone by have been translated into different languages. Already, several countries are involved with this new model (Chile, Argentina, Spain and Mexico), this has been achieved through the International Commons project.